Connect channels

Choose Cloud API (WABA) or Scan Device

Two ways to connect WhatsApp. Pick the right one before you start.

7 min read

Short answer#

Use Cloud API (WABA) for production messaging. It is the official Meta connection via Embedded Signup and is required for approved templates, broadcasts, multi-agent teams, Meta catalogs, WhatsApp Forms, and AI calling. Use Scan Device (QR code) when you need a fast link and accept fewer Meta business features.